Our Experience

Advisory and Consulting

FOCUSED ON WHAT REALLY MATTERS.
Marketing Outsourcing

ACTIONS AND SOLUTIONS THAT BRING TANGIBLE RESULTS.
Marketing Outsourcing

PROFESSIONAL SUPPORT OF AN ENGAGED EXPERT.

We use our potential to help our Clients distinguish hemselves on the market, retain current and acquire new clients, and increase profit.

Our Clients entrust us with simple tasks, regarding ongoing advisory, and also expect us to create and implement comprehensive projects.

All of our ideas and actions are dependent on both the nature of a particular business and business goals of an individual Client. Thanks to our knowledge of economic realities, attention to Client’s needs and expectations, creation and implementation of activities which are to satisfy the Client’s needs, we are able to build and enhance an image desired by any company, in a manner, which permanently distinguishes our client from the competition.

We carried out projects including:

ongoing complex support in marketing, PR and sales of services, and key customer service
branding projects - from brand concept through researches, brand strategy, brand design to marketing and communication strategy implementation
advising on business development, shaping the offer and sales promotion
brand strategies, communication strategies and key relations management
coaching and management trainings regarding business development and marketing, addressed to executive management
internal audits regarding marketing, structure and processes, company and people management
human resources: grading, motivation and remuneration system, career planning
company’s events, trainings and international conferences (both in Poland and abroad)
advisory, ideas and implementation of knowledge management systems
market and competition analysis
substantive publications, information and promotion publications
workshops and trainings regarding strategy building and implementation, marketing, relations management, personnel management, knowledge management and sales of services.

We have been providing projects for such BRANDS as:

SELECTED PROJECTS - BRAND IDENTITY

PROJECT: LOGOTYPES

PROJECT: HOTEL TRENDS POLAND&CEE 2013 - 2018

The Hotel Trends Poland&CEE event is an unique, two-day event for hotel industry, the meeting of leading Polish and international hotel experts and well recognized executives with long-standing, successful professional practice. The five editions of the event were attended by over 1850 representatives of the most important hotel brands in the world, as well as industry experts, owners and directors of chain and independent hotels in Poland. The project has started in the late 2012 under the editor of Hotelarz (The Hotelier) Magazine and Horwath HTL brands and lasts till today. I was commissioned to develop and design a comprehensive branding system for each edition of the event. This ran the gamut from logo identity, design and copywriting of invitations, press spreads and event ads (offline and online), creation of sponsorship proposals, conference summary book and webstite content to the social media graphics and the event rooms and foyer signage. I also cooperated with web developer as well as all tech staff (including IT/AV equipment rental firms). My additional roles included communication conception, preparation and distribution of promotional materials, content management, and PR activities,(incl. running press office).

PROJECT: HOTEL INVESTMENT TRENDS POLAND&CEE 2017 - 2018

The Hotel Investment Trends event is an exceptional meeting of professionals that is dedicated to hotel investment in Poland and Central and Eastern Europe. The project has started in the late 2016 under the editor of Hotelarz (The Hotelier) Magazine and Horwath HTL brands. I was commissioned to develop and design a comprehensive branding system for the event. This ran the gamut from logo identity, design and copywriting of invitations, magazine spreads and event ads, sponsorship proposals, conference summary book and webstite content to the social media graphics and the event rooms and foyer signage. My additional roles included the event communication architecture and implementation (PR activities, running press office).

PROJECT: ŚLĄZAK, ZAPIÓR I WSPÓLNICY

Providing the project in years 2010 – 2011 I designed a new concept of law firm’s visual system and implemented the brand visual structure consistently combined with its verbal messaging. The project started from the logo designed by the young artist - it was the base to build the Brand Book and the whole brand identity visual concept. I worked with web developer on web page structure, design and content as well as I prepared all marketing printable materials. In addition to the visual concept designs and marketing communication activities, I worked closely with Ślązak Zapiór & Partners Law Office's board and leaders as a marketing advisor and coach. I was also responsible for preparation of marketing strategy and communication goals and plans as well for editorial works and copywriting.

PROJECT: CONSUTING PLUS HOSPITALITY

This firm has already started the rebranding process - they plan to change not only the scope of professional services, but also want to make relations with a different client target groups. The project has started in the secon half of April 2018. The company’s board members asked me to design a logo and Branding Book as well as to prepare a few corporate stationary elements and templates. The next steps will be a comprehensive branding system including new webpage.

PROJECT: PRACUJ W HORECA (WORK AT HORECA)

Designed a new concept of user interface/webpage layout for the PWS ProMedia, the editor of Hotelier Magazine – also the organizer of the largest hotel conference in Central and Eastern Europe, Hotel Trends Poland & CEE, which is held every autumn as well as the hotel investment conference - Hotel Investment Trends Poland & CEE - taking place in spring.

In addition to the visual concept design, I worked on the content of the future webpage. I worked closely with PWS ProMedia's board and developers to make sure the proposed design concept was aligned with their expectations.

PROJECT: AKADEMIA HOTELARZA

Designed a new concept of user interface/webpage layout of the Hotelier's Academy for the PWS ProMedia. In addition to the visual concept design, I worked on the new content of the webpage. I worked closely with PWS ProMedia's board and developers to make sure the proposed design concept was aligned with their expectations.