• Advisory and Consulting
  • Marketing Outsourcing
  • Marketing Outsourcing
  • Advisory and Consulting

    FOCUSED ON WHAT REALLY MATTERS.
  • Marketing Outsourcing

    ACTIONS AND SOLUTIONS THAT BRING TANGIBLE RESULTS.
  • Marketing Outsourcing

    PROFESSIONAL SUPPORT OF AN ENGAGED EXPERT.

We use our potential to help our Clients distinguish hemselves on the market, retain current and acquire new clients, and increase profit.

Our Clients entrust us with simple tasks, regarding ongoing advisory, and also expect us to create and implement comprehensive projects.

All of our ideas and actions are dependent on both the nature of a particular business and business goals of an individual Client. Thanks to our knowledge of economic realities, attention to Client’s needs and expectations, creation and implementation of activities which are to satisfy the Client’s needs, we are able to build and enhance an image desired by any company, in a manner, which permanently distinguishes our client from the competition.

 

We carried out projects including:

  • ongoing complex support in marketing, PR and sales of services, and key customer service
  • branding projects - from brand concept through researches, brand strategy, brand design to marketing and communication strategy implementation
  • advising on business development, shaping the offer and sales promotion
  • brand strategies, communication strategies and key relations management 
  • coaching and management trainings regarding business development and marketing, addressed to executive management
  • internal audits regarding marketing, structure and processes, company and people management
  • human resources: grading, motivation and remuneration system, career planning
  • company’s events, trainings and international conferences (both in Poland and abroad)
  • advisory, ideas and implementation of knowledge management systems
  • market and competition analysis
  • substantive publications, information and promotion publications
  • workshops and trainings regarding strategy building and implementation, marketing, relations management, personnel management, knowledge management and sales of services.

 

We have been providing projects for such BRANDS as:

AB Service | Anda Realty Capital | BESI - Banco Espírito Santo de Investimento | BIG STAR Limited |Business Power | CAG sp. z o.o. sp.k. | CH M1 Łódź Shopping Center | CH Magnolia Wrocław Shopping Center | Consortio Lex | Consulting Plus Hospitality  | Dębogóra Ranch | EY (former:  Ernst&Young) | Future Centre Training Corporation | Grzywaczewski Napiórkowska i Partnerzy Law Firm | Gregorowicz-Ziemba Krakowiak Gąsiorowski Law Firm | GWW Ladziński, Cmoch i Wspólnicy | Haitong Bank | Horwath HTL | Hotel Solutions Partner | Independent Tax Advisers Doradztwo Podatkowe | Izba Gospodarcza Hotelarstwa Polskiego | Jatczak i Wspólnicy Law Firm | KS Steel Logistics | Largo sp. z o.o. | Layer-Janiga Tax&Legal Firm | Marriott International | Menard Doswell Polska | M.Furtek i Wspólnicy Law Firm | Mikada - BIMplan | My Company Polska (Tarsago Media Group) | Novelty Consulting | Polskie Wydawnictwa Specjalistyczne ProMedia | Radniecka Sawicka Law firm | Sawyer Business Consulting | Show System | Starostwo Powiatowe w Legionowie (Legionowo Poviat) Office| Stopczyk & Mikulski Law Firm | Ślązak Zapiór i Wspólnicy Law Firm | TimeFrame Software | TPA (former:  TPA Horwath) | Trust S.A. | Urowska i Wspólnicy | USP Zdrowie | Wierciński Kwieciński Baehr Law Firm | Urząd Miasta Legionowo (Legionowo City Hall) | Ziemski & Partners Law Firm

SELECTED PROJECTS - BRAND IDENTITY

 

PROJECT: LOGOTYPES

 

Pure Concept Portfolio | LOGO 1 Pure Concept Portfolio | LOGO 1
Pure Concept Portfolio | LOGO 2 Pure Concept Portfolio | LOGO 2

 

PROJECT: HOTEL TRENDS POLAND&CEE 2013 - 2018

The Hotel Trends Poland&CEE event is an unique, two-day event for hotel industry, the meeting of leading Polish and international hotel experts and well recognized executives with long-standing, successful professional practice.  The five editions of the event were attended by over 1850 representatives of the most important hotel brands in the world, as well as industry experts, owners and directors of chain and independent hotels in Poland. The project has started in the late 2012 under the editor of Hotelarz (The Hotelier) Magazine and Horwath HTL brands and lasts till today. I was commissioned to develop and design a comprehensive branding system for each edition of the event. This ran the gamut from logo identity, design and copywriting of invitations, press spreads and event ads (offline and online), creation of sponsorship proposals, conference summary book and webstite content to the social media graphics and the event rooms and foyer signage. I also cooperated with web developer as well as all tech staff (including IT/AV equipment rental firms). My additional roles included communication conception, preparation and distribution of promotional materials, content management, and PR activities,(incl. running press office). 

Pure Concept Portfolio | HT 1 Pure Concept Portfolio | HT 1
Pure Concept Portfolio | HT 3 Pure Concept Portfolio | HT 3
Pure Concept Portfolio | HT 4 Pure Concept Portfolio | HT 4
Pure Concept Portfolio | HT 5 Pure Concept Portfolio | HT 5
Pure Concept Portfolio | HT 6 Pure Concept Portfolio | HT 6
Pure Concept Portfolio | HT 7 Pure Concept Portfolio | HT 7

 

PROJECT: HOTEL INVESTMENT TRENDS POLAND&CEE 2017 - 2018

The Hotel Investment Trends event is an exceptional meeting of professionals that is dedicated to hotel investment in Poland and Central and Eastern Europe. The project has started in the late 2016 under the editor of Hotelarz (The Hotelier) Magazine and Horwath HTL brands. I was commissioned to develop and design a comprehensive branding system for the event. This ran the gamut from logo identity, design and copywriting of invitations, magazine spreads and event ads, sponsorship proposals, conference summary book and webstite content to the social media graphics and the event rooms and foyer signage. My additional roles included the event communication architecture and implementation (PR activities, running press office). 

Pure Concept Portfolio | HIT 1 Pure Concept Portfolio | HIT 1
Pure Concept Portfolio | HIT 2 Pure Concept Portfolio | HIT 2
Pure Concept Portfolio | HIT 3 Pure Concept Portfolio | HIT 3
Pure Concept Portfolio | HIT 4 Pure Concept Portfolio | HIT 4
Pure Concept Portfolio | HIT 5 Pure Concept Portfolio | HIT 5
Pure Concept Portfolio | HIT 6 Pure Concept Portfolio | HIT 6

 

PROJECT: ŚLĄZAK, ZAPIÓR I WSPÓLNICY

Providing the project in years 2010 – 2011 I designed a new concept of law firm’s visual system and implemented the brand visual structure consistently combined with its verbal messaging.  The project started from the logo designed by the young artist - it was the base to build the Brand Book and  the whole brand identity visual concept. I worked with web developer on web page structure, design and content as well as I prepared all marketing printable materials. In addition to the visual concept designs and marketing communication activities, I worked closely with Ślązak Zapiór & Partners Law Office's board and leaders as a marketing advisor and coach. I was also responsible for preparation of marketing strategy and communication goals and plans as well for editorial works and copywriting. 

Pure Concept Portfolio | SZIP 2 Pure Concept Portfolio | SZIP 2
Pure Concept Portfolio | SZIP 3 Pure Concept Portfolio | SZIP 3
Pure Concept Portfolio | SZIP 4 Pure Concept Portfolio | SZIP 4
 

 

PROJECT: CONSUTING PLUS HOSPITALITY

This firm has already started the rebranding process - they plan to change not only the scope of professional services, but also want to make relations with a different client target groups. The project has started in the secon half of April 2018.  The company’s board members asked me to design a logo and Branding Book as well as to prepare a few corporate stationary elements and templates. The next steps will be a comprehensive branding system including new webpage.

Pure Concept Portfolio | CPH 1 Pure Concept Portfolio | CPH 1
Pure Concept Portfolio | CPH 4 Pure Concept Portfolio | CPH 4
Pure Concept Portfolio | CPH 3 Pure Concept Portfolio | CPH 3

 

PROJECT: PRACUJ W HORECA (WORK AT HORECA)

Designed a new concept of user interface/webpage layout for the PWS ProMedia, the editor of Hotelier Magazine – also the organizer of the largest hotel conference in Central and Eastern Europe, Hotel Trends Poland & CEE, which is held every autumn as well as the hotel investment conference - Hotel Investment Trends Poland & CEE -  taking place in spring.

In addition to the visual concept design, I worked on the content of the future webpage. I worked closely with PWS ProMedia's board and developers to make sure the proposed design concept was aligned with their expectations.

Pure Concept Portfolio | PWH 2 Pure Concept Portfolio | PWH 2
Pure Concept Portfolio | PWH 3 Pure Concept Portfolio | PWH 3
Pure Concept Portfolio | PWH 4 Pure Concept Portfolio | PWH 4

 

PROJECT: AKADEMIA HOTELARZA

Designed a new concept of user interface/webpage layout of the Hotelier's Academy for the PWS ProMedia. In addition to the visual concept design, I worked on the new content of the webpage. I worked closely with PWS ProMedia's board and developers to make sure the proposed design concept was aligned with their expectations.

Pure Concept Portfolio | AH 1 Pure Concept Portfolio | AH 1
Pure Concept Portfolio | AH 2 Pure Concept Portfolio | AH 2
Pure Concept Portfolio | AH 2 Pure Concept Portfolio | AH 2

 

OTHER PROJECTS

Pure Concept Portfolio | Consortio Lex
Pure Concept | IGHP 1
Pure Concept | IGHP 2
Pure Concept Portfolio | ITA DP 1
Pure Concept Portfolio | ITA DP 2
Pure Concept Portfolio | PUBLIKACJE 1
Pure Concept Portfolio | PUBLIKACJE 2
Pure Concept Portfolio | PURE CONCEPT 1
Pure Concept Portfolio | PURE CONCEPT 2
Pure Concept | ROLLUPS 1
Pure Concept | ROLLUPS 1
Pure Concept | TIMEFRAME
Pure Concept | TRUST 1
Pure Concept | TRUST 2
Pure Concept Portfolio | NOVELTY Consulting
Pure Concept Portfolio | NOVELTY Consulting
Pure Concept Portfolio | NORMY DLA WĘGLA
Pure Concept Portfolio | AKCYZA NA WĘGIEL

 

Selected Advisory Projects

BIG STAR
MARKETING PROJECT MANAGER in 2017
Consortio Lex
BRANDING: benchmarks & analyses, brand communication architecture, logo, Brand Book, corporate templates, POS materials, web page design and content
Ernst & Young
INTERIM MARKETING MANAGER
GKG
REBRANDING: benchmarks & analyses, brand strategy, 360° marketing communications advisory and support, marketing planning and budgeting, visual identity incl. logo | HUMAN RESOURCES advisory | BUSINESS development | WORKSHOPS and training
Grzywaczewski Napiórkowska i Partnerzy
ADVISORY: Marketing benchmarks & analyses | BUSINESS development | BRANDING: visual identity incl., logo, brand communication architecture, corporate templates, POS materials
Horwath HTL
INTERIM MARKETING MANAGER (2011-2015) | EVENTS - Hotel Investment Trends, Hotel & Tourism Trends and Hotel Trends Conferences: events branding, 360° marketing communications, operational support and advisory | PUBLICATIONS and reports
Hotelarz
EVENT BRANDING - Hotel Investment Trends and Hotel Trends Poland&CEE Conferences: logos and visual identity systems, storytelling and copywriting, 360° marketing communications, operational support and advisory; OTHER PROJECTS: The Hotelier Academy & Work at HoReca websities: key visuals and graphic creation and UX structure
Hotel Solutions Partner
BRANDING: benchmarks & analyses, brand communication architecture, storytelling and copywriting, visual identity incl. corporate templates, POS materials
IGHP
REBRANDING: brand communication architecture, visual identity incl. logo, Brand Book, corporate templates, POS materials
Independent Tax Advisers
BRANDING: brand communication architecture, storytelling and copywriting, visual identity incl. corporate templates, POS materials, social media
Jatczak i Wspólnicy
REBRANDING: benchmarks & analyses, brand strategy, marketing planning and budgeting, 360° marketing communications advisory and support, visual identity | HUMAN RESOURCES advisory | BUSINESS development | MARKETING outsourcing | WORKSHOPS and training
Layer-Janiga
EVENTS - support & advisory, visual identity and marketing communication for training projects called "Standards For Coal" and "Excise For Coal"; BRAND IDENTITY - firm's visual identity (logo, key visual, templates)
Show System
REBRANDING: FAST BRAND SCANNER - Marketing and business benchmarks & analyses as well as development and management recommendations, brand strategy, marketing planning and budgeting, 360° marketing communications advisory and support, visual identity | HUMAN RESOURCES advisory | BUSINESS development | MARKETING outsourcing | WORKSHOPS and training
Stopczyk i Mikulski
BRANDING: benchmarks & analyses, brand strategy, marketing planning and budgeting, 360° marketing communications advisory and support | HUMAN RESOURCES advisory | BUSINESS development | MARKETING outsourcing | WORKSHOPS and training
Ślązak, Zapiór i Wspólnicy
REBRANDING: benchmarks & analyses, brand strategy, marketing planning and budgeting, brand communication architecture, 360° marketing communications advisory & support, visual identity | BUSINESS development | MARKETING outsourcing | WORKSHOPS and training
Timeframe Software
BRANDING: benchmarks & analyses, brand communication architecture, corporate templates, POS materials, corporate web page | PR support
TPA Horwath
INTERIM MARKETING MANAGER (2011-2015) | EVENTS - Hotel & Tourism Trends and Hotel Trends Conferences: events branding, 360° marketing communications, operational support and advisory | PUBLICATIONS and reports
Trust S.A.
REBRANDING: benchmarks & analyses, brand strategy, brand communication architecture, 360° marketing communications advisory and support, marketing planning and budgeting, visual identity, copywriting; storytelling | BUSINESS development | special PUBLICATIONS
Urowska i Wspólnicy
ADVISORY: support on business strategy (BSC) creation | BUSINESS development HUMAN RESOURCES advisory | REBRANDING: benchmarks & analyses, brand strategy, marketing planning and budgeting, 360° marketing communications advisory and support | WORKSHOPS and training

 

pure-concept-logotyp

All rights reserved: Pure Concept ®, 2018
Design: Pure Concept ®. Project: DomiArt, 2018