• Advisory and Consulting
  • Marketing Outsourcing
  • Marketing Outsourcing
  • Advisory and Consulting

    FOCUSED ON WHAT REALLY MATTERS.
  • Marketing Outsourcing

    ACTIONS AND SOLUTIONS THAT BRING TANGIBLE RESULTS.
  • Marketing Outsourcing

    PROFESSIONAL SUPPORT OF AN ENGAGED EXPERT.

Pure Concept prides itself with skills and experience required to successfully help you enhance the value of your brand and to attain maximum profit, whether your hotel belongs to a chain or operates independently. We bring experience and knowledge, in order to increase the effectiveness of marketing activities and profitability, by defining objectives and assets correctly, and by achieving established goals directed to specific segments of the market. 

 

Hotel brand - how we can help you

hotels advisory EN

Brand Strategy

  • Competitive market reviews
  • Brand idea sessions & workshops
  • Brand architecture
  • Brand positioning & repositioning
  • Marketing strategy & planning
  • Assessment of marketing activities, including brand management, strategic planning, sales, PR and promotion
  • Quality assessment of services
  • Implementation process support

Brand Expression

  • Naming
  • Visual identity
  • Brand story & message architecture
  • Copywriting & storytelling
  • Support in launching new brands/products into the market

Brand Audience Engagement

 

Hospitality - selected specific projects 

  • we designed and created visual identity element as well marketing materials for one of the Marriott's brands regarding conference presence
  • we provided complete marketing and organization services to HOTELARZ Magazine – the organizer and also HORWATH HTL and CBRE - the partners of subsequent HOTEL TRENDS POLAND &CEE as well HOTEL INVESTMENT TRENDS conferences - 2013 - 2017
  • we were in charge of a graphic design and editing of HOTEL GUIDEBOOK Poland – a guide for hotel investors which is published annually and prepared by experts from HORWATH HTL and TPA HORWATH - 2011, 2012, 2013, 2015/2016
  • we were panelist and moderator of the discussions during Hotel & Tourism Trends as well as the 6th Hotel Investment Conference (organised by Eurobuild) - 2014, 2015
  • we designed a visual identification system for Izba Gospodarcza Hotelarstwa Polskiego (translation: Chamber of Commerce of the Polish Hotel Industry) – 2014
  • from September 2013 till February 2014, Katarzyna Królak published in the HOTELARZ Magazine a series of articles devoted to the subjects of hotel brand management, and in the ABC Inwestycji Hotelowych 2013/2014 report (translation: The ABCs of Hotel Investments), she published a brief article also regarding the above mentioned topics – 2013/2014.

 

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All rights reserved: Pure Concept ®, 2018
Design: Pure Concept ®. Project: DomiArt, 2018