We manage brands. Strategically. Comprehensively. Creatively. Efficiently.
We bring brands to life and give them a shape, a look, a story and a significance. We help them build and unlock their potential. We create emotions, initiate involvement and form experiences. We increase the effectiveness and profitability of the company’s actions.
Our aim is to be, above all, a diligent and trusted partner to our Clients.
We help entrepreneurs to make the right decisions and find optimal solutions. We advise on how to effectively plan activities and how to efficiently develop and use their potential to build the successful and strong brand in difficult market conditions.
We believe in what we do. We do what we feel most comfortable doing and we may be the best on the market.
We lead projects and provide services in the fields we do have a knowledge and competence.
We use our knowledge and vast experience to advise and provide ongoing services, in particular to:
18th April 2016
Horwath HTL and Hotelarz (Hotelier Magazine) has already started the preparations for the newest edition of Hotel Trends Poland&CEE conference. The event will be held at Sofitel Warsaw Victoria from 28th to 29th of November, 2016. From the very beginning PURE CONCEPT is involved in the planning and realisation of all editions of Hotel Trends Poland & CEE. We support the organizers in the area of marketing and PR, as well as other organizational matters. We are also one of the sponsors of the event.
The reputation is built on many levels, and neglected in one area - reflects in the other. It is is not only about the property - it is all about you. A positive reputation of your hotel shown in the online reviews can help you to obtain a competitive advantage for your property in terms of revenue management, but also the online reputation can fall quickly when there is a personal or company crisis and disregarding negative comments are appearing on first search result pages.
How to built up a reputation, how to avoid the negative outcomes by all means and how to recognize the risks and resolve crises - those topics were discussed by experts during the last edition of the conference Hotel & Tourism Trends, organized by the magazine Hotelier (Magazyn Hotelarz) and Horwath HTL. The examples of potential reputation gaps and practical solutions in this area were presented, among others, by Katarzyna Królak, owner and consultant at Pure Concept.
The brand strategy, competitive advantage, relationship management and marketing communication - those topics we speak readily and often about, also in the context of consulting firms and law firms. During the last edition of the conference "LAW SUMMIT", organized by the Polish Institute of Business Development PIRB, Katarzyna Królak discussed practical aspects of brand management - from idea to implementation.
The professional services clients do not want just reviews, analysis and advice provider - they want an involved business partner. They do not just look for specific services to be provided to the company, but they are looking for the benefits that offered services can bring. Building an adequate level of customer relations and making our clients the ambassadors of the brand is a process that requires openness, flexibility, knowledge, experience and time ... and consistency.
We co-work with Clients, whose projects are at various stages of development. We advise, create and implement concepts for dynamically developing companies, which plan to change or which are faced with new challenges. We also support new companies and brands from their starting point. Our business objective is the success of our Clients – together with us, you will use your potential to the fullest extent.
PURE CONCEPT’s specializations, and consequently, advisory services, are based on two fields: brand creation and management, and company’s growth and improvement. In the latter area substantively supports us SAWYER Business Advisory - together we offer consulting services and solutions that reflect actual needs and match well the strategic goals. We provide support in the areas which are crucial during particular phases of business development. We also provide organizational support, giving our Clients a chance to concentrate on their basic business activities. Together we work on increasing the brand value.